Tips

SEO

E-A-T, SEO Tips & Great Examples

Since the disruptive algorithm update some in the industry call the “Medic Update,” SEO professionals have seen consecutive broad core algorithm updates from Google.

The search engine has indicated that “there is no ‘fix’” required to recover from these types of updates.

However, some SEO pros have put forward convincing studies, including this one from Lily Ray, that not demonstrating E-A-T (Expertise, Authority, and Trust) in a site’s content can be a demolishing factor in its search engine visibility.

In fact, Google mentions E-A-T 137 times in the current iteration of its 167-page search quality raters guidelines. It also

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BUSINESS & MARKETING

Optimize ROI With These 5 Advertising and marketing Analytics Tips

John Wannamaker famously claimed he wasted 50% of his promotion finances but he didn’t know which 50% was squandered. Nicely, that might maintain for conventional promotion, with handful of metrics to monitor functionality, but it absolutely is not legitimate for electronic advertising and marketing. Armed with much better metrics to keep an eye on your performance, you can optimize ROI (return on financial commitment) by concentrating on those people practices that develop the greatest return on financial commitment.

What is Internet marketing Analytics?

Market analytics involve in depth info gathering and examine of numerous advertising and marketing techniques to consider

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SEO

4 Lesser-Known Local SEO Tips Even the Experts Miss

More people are searching for local businesses than ever before.

This also means local search has never been as competitive as it is today.

So how can local businesses stand out and rise in the rankings?

How can you make it easy for customers to easily find your business and connect with you?

On June 9, I moderated a sponsored Search Engine Journal webinar presented by Jared McKinney and Matt Boyce of Podium.

They shared tips on how to rank higher in search using some lesser-known local SEO tips.

Here’s a recap of the webinar presentation.

Data from Google

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BUSINESS & MARKETING

50 Restaurant Marketing Tips – Small Business Trends

Restaurant marketing is important today more than ever. What’s more, effective marketing techniques can include digital and older strategies. Consider the fact that American restaurant industry sales reached about $800 billion in 2017.



How do Restaurants do Marketing?

Good restaurant marketing requires constant effort. Every small business owner needs a marketing plan to succeed. It should include food photos and other features.

Remember, a good restaurant marketing plan should be unique. It should be tailored to your budget and needs. And it should all start by understanding how to write a business plan for a small restaurant so it can

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