Google’s John Mueller responded to a Reddit discussion about whether MUM will make Search engine marketing obsolete.
Offered that the reason of MUM is to provide solutions from numerous languages, solutions not at present answered by 10 blue one-way links, it’s not an unreasonable concern to question.
MUM is an acronym for Multitask Unified Product. It is a way of answering complicated queries that are not able to be answered with just a couple of sentences in a featured snippet or with existing technological know-how.
Google refers to MUM as a considerable event in the evolution of search