Estate

BUSINESS & MARKETING

RealPage To Purchase G5, Chief in Actual Estate Marketing Optimization

RICHARDSON, Texas–(Enterprise WIRE)–RealPage, Inc., a leading world supplier of software and details analytics to the actual estate business, these days introduced that it has entered into a definitive settlement to purchase G5 Search Promoting, Inc. (“G5”), a major pure-engage in supplier of digital promoting, promotion and analytics answers to the true estate sector. RealPage ideas to merge G5’s marketplace-main solutions with its finish-to-end actual estate platform, drastically accelerating RealPage’s eyesight for advertising optimization and eventually a better renter expertise for its customers. The transaction is issue to customary closing disorders and is expected to close all through the

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TECHNOLOGY

Authentic Estate Exhibits Tech Is No Holy Grail

Absolutely everyone needs to be a tech business. Workplace-sharing, meat substitution, ride-hailing, vogue styling, fitness—they are all technological innovation enterprises, in accordance to founders who covet the highflying valuations the appellation can garner in the community marketplaces.

But just obtaining technologies does not mechanically make an financial investment remarkable. Think about authentic estate’s digital household flipping: Listed here is a company that is definitely “tech” but exactly where the worth of the engineering isn’t nevertheless obvious. With iBuyer Offerpad’s merger with blank-test organization Supernova Associates predicted to near early this quarter, the price of technology—or absence thereof—is something that on

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