Your website is ready for the next level, and it’s time to hire an SEO writer to give your content a major boost and start ranking higher with search engines.
But should you hire a content writer or a copywriter?
Is there even a difference? They’re both writing for SEO purposes, so does it really matter?
Yes, it does.
Both SEO content writing and copywriting have to do with the words on the page, but they each serve their own distinct purpose.
And this distinction helps you determine which method you need to employ in order to achieve the desired
Google Discover curates a personalized feed of content for users based on their interests, search history, location, and activity in other apps.
Native to Android devices, it is currently only available on mobile devices or accessible via the Chrome or Google apps on iOS.
The feeds of articles displayed on Google Discover are entirely customized for each user, making it difficult to monitor the average ranking of a given article.
To add to that, reporting on Google Discover presents many challenges. Right now, there is no dedicated referral source in Google Analytics to see traffic from Discover. Traffic shows up
If you’re not creating content with SEO in mind, you’re missing out on a massive opportunity. If searchers can’t find your content through search results, a large portion of your potential audience is lost.
Even if you have a built-in and loyal following, content infused with best SEO practices will warrant much more positive and qualified traffic.
And with that additional qualified traffic comes the greatest benefit of all – a fatter bottom line.
Think of your business as a guide that helps clients efficiently solve their problems, and your content as a roadmap.
Frodo could have never saved Middle