RealPage To Purchase G5, Chief in Actual Estate Marketing Optimization

RICHARDSON, Texas–(Enterprise WIRE)–RealPage, Inc., a leading world supplier of software and details analytics to the actual estate business, these days introduced that it has entered into a definitive settlement to purchase G5 Search Promoting, Inc. (“G5”), a major pure-engage in supplier of digital promoting, promotion and analytics answers to the true estate sector. RealPage ideas to merge G5’s marketplace-main solutions with its finish-to-end actual estate platform, drastically accelerating RealPage’s eyesight for advertising optimization and eventually a better renter expertise for its customers. The transaction is issue to customary closing disorders and is expected to close all through the third quarter of 2021.

G5 serves about 8,300 web sites and has a potent existence in Multifamily, Senior Living and Self-Storage. Because its founding in 2005, G5 has invested in a data-driven SaaS platform that leverages equipment understanding to automate marketing choices and customization at scale. Prospects deploy G5 to raise house performance, cut down tenant acquisition expenditures and lower friction in the renter expertise, driving bigger web operating profits.

“We are seeing a important transformation in marketing and advertising as our prospects changeover from a concentrate on guide generation to optimizing the general renter knowledge,” mentioned Steve Winn, CEO of RealPage. “This needs ahead thinking to both evaluate and optimize the ROI of the renter journey for our prospects. RealPage has been at the forefront of innovation in this arena, enhanced by our acquisition of LeaseLabs in 2018. G5 will help us consider this a step further more. Their AI / ML-driven decisioning engine leverages the facts system to routinely enhance advertising and marketing procedures and travel drastically larger functioning efficiencies at the PMC degree.”

Winn ongoing, “We are thrilled to sign up for forces with the G5 workforce and welcome them to the RealPage household. Above the past 15 a long time, G5 has constructed an outstanding name in the industry, an extraordinary staff of technologists, engineers and entrepreneurs, and a loaded culture that will correctly enhance what we have designed at RealPage.”

Dan Hobin, CEO and Founder of G5, added, “We are really enthusiastic to kick off the future chapter of G5, and the timing has under no circumstances been improved. The field is going through a enormous transformation, and it is time for the next generation of marketing and advertising platforms and capabilities. With each other with RealPage, I think we will be a powerhouse in the sector and will set the normal for renter practical experience and promoting optimization for yrs to arrive.”

RealPage plans to retain G5’s employees and functions in Bend, Oregon.

About RealPage

RealPage presents a technology platform that enables authentic estate owners and professionals to change how men and women experience and use rental area. Purchasers use the system to gain transparency in asset effectiveness, leverage data insights and monetize place to create incremental yields. Established in 1998 and headquartered in Richardson, Texas, RealPage at the moment serves in excess of 19 million models globally from workplaces in North The united states, Europe and Asia. For extra details, pay a visit to

About G5

G5 is a top electronic advertising and marketing software package and solutions system for multifamily qualities. G5’s mission is to empower clients to outsmart and outperform their level of competition through smarter marketing, unmatched marketing technological innovation, and a deep bench of expertise that puts promoting effectiveness 1st. Launched in 2005, G5 now supplies advertising methods for additional than 8,300 internet sites through the U.S. and Canada. Dependent in Bend, Oregon, G5 is backed by private equity trader PeakEquity Associates. Understand more at