NEW YORK–(Enterprise WIRE)–Sep 10, 2021–
MetLife, Inc. (NYSE: Met) these days declared that Michael Roberts will join the business as executive vice president and main marketing and advertising officer, helpful Nov. 2, 2021, and subject matter to required approvals. He will report to President and Chief Government Officer Michel Khalaf.
In this job, Roberts will guide International Model and Internet marketing with responsibility for developing present day, worth-pushed advertising alternatives to help MetLife establish outstanding and enduring buyer associations and successfully execute on its technique. Roberts succeeds Esther Lee, who retired at the stop of June.
“MetLife has a noble objective that connects powerfully with individuals, and we have a bold method that contains differentiating our solutions, services and legendary model in the marketplace,” mentioned Khalaf. “With his solid track file of foremost transformational marketing initiatives, Michael is properly positioned to support MetLife accelerate profitable expansion.”
Roberts comes to MetLife from The Vanguard Team, wherever he served as chief advertising officer for the Retail Trader Group, the company’s immediate-to-customer company with more than $2 trillion in belongings beneath management. At Vanguard, he drastically expanded prospect marketing and advertising and cross-promote abilities to drive growth in the company’s economical tips small business.
Prior to Vanguard, Roberts served as the chief marketing and advertising and digital strategy officer for Bank of America’s Merchant Solutions business enterprise, wherever he aided grow non-main-merchandise earnings and drastically enhanced earnings retention. Roberts has also held leadership positions in marketing and advertising, method and functions for companies ranging from Alix Associates and Citigroup to Capgemini and EY.
“MetLife has a person of the most storied manufacturers and bold procedures in the fiscal sector,” said Roberts. “There is so a great deal opportunity to build extra value for consumers and shareholders, and I’m confident that promoting will be a effective lever to speed up growth.”
Roberts gained his bachelor’s diploma in songs from Dartmouth College and his master’s diploma in voice from Boston College.
MetLife, Inc. (NYSE: Achieved), through its subsidiaries and affiliates (“MetLife”), is a single of the world’s leading financial providers corporations, providing insurance, annuities, worker added benefits and asset management to assistance its individual and institutional customers navigate their shifting earth. Founded in 1868, MetLife has functions in extra than 40 marketplaces globally and retains foremost positions in the United States, Japan, Latin The united states, Asia, Europe and the Center East. For more info, go to www.metlife.com.
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Source: MetLife, Inc.
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PUB: 09/10/2021 08:00 AM/DISC: 09/10/2021 08:02 AM
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